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Creating a Freelance Business Plan - Part 3 | Freelance Sprout | Find, Start, and Grow Your Dream Freelance Business
Read the six part series on creating a freelance business plan
 

Creating a Freelance Business Plan - Part 3

Date January 23, 2008


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This is part 3 in a series on creating a freelance business plan. This part looks at employees/staff and competitors. 

As you go through the plan, think through each section based on you. It can be tempting to just put your name on it and consider your planning done.

Tailor it to your wants/needs/desires, and market conditions.

And the plan continues…

Employees and Support Staff

MyDesign Shop will not have employees. Any special design or programming activities will be performed by subcontractors who will be treated as such for tax purposes. I will seek advice from family, friends, and neighbors before committing to expensive relationships with attorneys or accountants.

Ahhhh…the employee planning phase. I will probably never have employees. But, some people want to start small and grow into bigger companies. But, as a solo freelancer, you can certainly take advantage of other freelancers.

I have a neighbor who does bookkeeping who will do my books once a week and I will pay her as a subcontractor. I will be the sole marketing and sales force during the startup phase. After I’ve lined up several contracts, I might consider hiring and independent sales agent—working on commission only.

Competitors

Having competition isn’t a bad thing. In fact, knowing your competition helps you decide how you’re different. And being different is a good thing.

The competition in my area is from large firms with staff Web designers and freelancers—much like me. Large firms with design staff are seeking larger contracts. Their overhead will force them to overlook the smaller niche markets that I am willing to serve.

A freelancer’s main selling point could be low cost. But low price comes with a higher cost in the long run. My pitch to a small business will be my thoroughness and willingness to see their projects to the end—including the maintenance and upgrade phases. In short, I will be available any time they need changes or updates.

My software tools and business processes allow me to run my business efficiently. As a business owner and someone who works with other business owners, I know how to create a Website that will meet all customer requirements.

Read Part 4

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Related posts:

  1. Creating a Freelance Business Plan - Part 1
  2. Creating a Freelance Business Plan - Part 6
  3. Creating a Freelance Business Plan - Part 4

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