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Do it Yourself Freelance SEO | Freelance Sprout | Find, Start, and Grow Your Dream Freelance Business
Read the six part series on creating a freelance business plan
 

Do it Yourself Freelance SEO

Date February 26, 2008


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If you want to boost your search engine rankings but you’re on a limited budget (like many freelancers), there are certain steps you can take to put your site on the right track.

It will take more time on your part, but the following organic search engine optimization (SEO) tips should help you increase site traffic at a minimal cost:

Signup for Google Webmaster Tools - Build an XML sitemap and submit it through your Webmaster Tools account. You can set crawl priority for your pages and help Google find new pages.

You can also determine if you have broken links, if you’re getting external links, and if Google is having a hard time crawling your site.

This doesn’t guarantee higher search engines rankings, but it does helps you get indexed and fix your site’s structure, both of which are important for higher search engine rankings.

A good domain name – If you’re building a new site, or changing the name of an existing site, working one of your targeted keywords into your domain name can be a great way to solidify your rankings.

Keywords – While you should never overload the content of your site with keywords, you can work them into your site in a number of subtle ways. When you’re writing content, just write. If you try to throw in too many keywords, you’ll sound stiff and unnatural.

Incoming links – Google has established that natural one way linking offers the best quality links. You can also exchange links with similar sites but keep this process to a minimum.

Most link exchanges are too spammy. Instead of exchanging links, engage in quality link directory submissions. This will take more time if you do it right but will add more value to your site in the long run.

Map your site – As I explained above, having a sitemap is a great way for search engines and people to find your content. In addition to an XML sitemap, you also need an HTML sitemap linked to each page.

When you add more content, add the links to your sitemap. This will help you get indexed faster and help you find “lost pages” later.

Write your way to success – There are excellent opportunities for increasing your search rankings by submitting to article directories, forums, or blog writing. With any of these options, your content or advice will need to be well written and genuinely informative. Content also gives you more chances to pick up links—exactly what Google wants you to do.

All of this can be done by you and, more importantly, it can be done for free. So before you consider hiring an SEO professional, try these techniques. Even if they don’t get you top search rankings right away, they’ll almost certainly increase traffic to your site.

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  1. A Freelancer’s Search Engine Optimization Glossary
  2. Be a Freelance SEO Consultant
  3. Getting Started as a Freelance Web Consultant

2 Responses to “Do it Yourself Freelance SEO”

  1. Page Rank » Blog Archive » Do it Yourself Freelance SEO said:

    […] Aaron Wall wrote an interesting post today onHere’s a quick excerptIt will take more time on your part, but the following organic search engine optimization (SEO) tips should help you increase site traffic at a minimal cost:. Signup for Google Webmaster Tools - Build an XML sitemap and submit it … […]

  2. Vicky said:

    Thank you so much for this article. I am in the process of building some websites and this has been very helpful. I love your site!!

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