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A Freelancer’s Search Engine Optimization Glossary | Freelance Sprout | Find, Start, and Grow Your Dream Freelance Business
Read the six part series on creating a freelance business plan
 

A Freelancer’s Search Engine Optimization Glossary

Date March 4, 2008


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If you’re just starting out in search engine optimization (SEO), the myriad of terms you’ll come across can be confusing. The following is a list of the most common words and phrases associated with getting your Website ranked in the search engines.

Search Engine Optimization (SEO) – SEO refers to a number of methods employed to help your Website achieve a higher page ranking (not to be confused with PageRank) on search engine results pages.

Search Engines – A search engine is a tool that allows users to search for topics using keywords. A search will return a list of pages relevant to the keywords entered, based on each search engine’s ranking criteria. The most commonly used search engines are Google, Yahoo and MSN.

Keywords and Keyphrases – Keywords and keyphrases are words or groups of words that convey the general meaning or content of a site. These are the words you want users to type into a search engine to find you. There are different methods of using keywords within a site’s content to boost its popularity among search engines.

Keyword Analysis – This is the process of choosing the keywords and keyphrases for your Website that will help you get the highest search rankings possible. This usually takes more research but there are tools available to help speed up the process.

Directory – A directory is a Website consisting of links pointing to various Websites based on topic area. Directories are often used to get indexed—included—by search engines.

One Way Links – Quality, one way links are the standard by which most of the popular search engines rank Websites. A one way, inbound link is when another Website points to your Website via a clickable URL. As well as driving traffic directly to your website, proper one way linking will also build your search results over time.

Reciprocal Links – Reciprocal links are created when the owners of two Websites mutually agree to link to each others’ sites. However, this system has been abused and, thus, doesn’t help your site as much. It can, in fact, hurt your site in the long run.

Natural Links – These are the best kinds of links. They occur when other Websites link to you without asking anything in return, normally because they like your Website.

Spider – A spider, or bot, is the software used by search engines to index your Website’s content for inclusion in their databases.

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3 Responses to “A Freelancer’s Search Engine Optimization Glossary”

  1. seoforblogs.net » Blog Archive » A Freelancer’s Search Engine Optimization Glossary said:

    […] Acedemic wrote an interesting post today onHere’s a quick excerptIf you’re just starting out in search engine optimization (SEO), the myriad of terms you’ll come across can be confusing. The following is a list of the most common words and phrases associated with getting your Website ranked in the … […]

  2. Mark Carter said:

    this is a really useful articl and a must read for anyone new to Internet marketing as it is written in easy to understand terms.

  3. Jerret said:

    Thanks, Mark. Let me know if you have any questions.

    -Jerret

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