Strict Standards: Declaration of Walker_Page::start_lvl() should be compatible with Walker::start_lvl($output) in /home/jjensen3/public_html/freelancesprout/wp-settings.php on line 158

Strict Standards: Declaration of Walker_Page::end_lvl() should be compatible with Walker::end_lvl($output) in /home/jjensen3/public_html/freelancesprout/wp-settings.php on line 158

Strict Standards: Declaration of Walker_Page::start_el() should be compatible with Walker::start_el($output) in /home/jjensen3/public_html/freelancesprout/wp-settings.php on line 158

Strict Standards: Declaration of Walker_Page::end_el() should be compatible with Walker::end_el($output) in /home/jjensen3/public_html/freelancesprout/wp-settings.php on line 158

Strict Standards: Declaration of Walker_PageDropdown::start_el() should be compatible with Walker::start_el($output) in /home/jjensen3/public_html/freelancesprout/wp-settings.php on line 158

Strict Standards: Declaration of Walker_Category::start_lvl() should be compatible with Walker::start_lvl($output) in /home/jjensen3/public_html/freelancesprout/wp-settings.php on line 158

Strict Standards: Declaration of Walker_Category::end_lvl() should be compatible with Walker::end_lvl($output) in /home/jjensen3/public_html/freelancesprout/wp-settings.php on line 158

Strict Standards: Declaration of Walker_Category::start_el() should be compatible with Walker::start_el($output) in /home/jjensen3/public_html/freelancesprout/wp-settings.php on line 158

Strict Standards: Declaration of Walker_Category::end_el() should be compatible with Walker::end_el($output) in /home/jjensen3/public_html/freelancesprout/wp-settings.php on line 158

Strict Standards: Declaration of Walker_CategoryDropdown::start_el() should be compatible with Walker::start_el($output) in /home/jjensen3/public_html/freelancesprout/wp-settings.php on line 158

Warning: session_start(): Cannot send session cookie - headers already sent by (output started at /home/jjensen3/public_html/freelancesprout/wp-settings.php:158) in /home/jjensen3/public_html/freelancesprout/wp-content/plugins/maxblogpress-stripe-ad-pro/include/mbp-stripe-ad-pro.cls.php on line 58

Warning: session_start(): Cannot send session cache limiter - headers already sent (output started at /home/jjensen3/public_html/freelancesprout/wp-settings.php:158) in /home/jjensen3/public_html/freelancesprout/wp-content/plugins/maxblogpress-stripe-ad-pro/include/mbp-stripe-ad-pro.cls.php on line 58

Warning: Cannot modify header information - headers already sent by (output started at /home/jjensen3/public_html/freelancesprout/wp-settings.php:158) in /home/jjensen3/public_html/freelancesprout/wp-content/plugins/maxblogpress-stripe-ad-pro/include/mbp-stripe-ad-pro.cls.php on line 70

Warning: Cannot modify header information - headers already sent by (output started at /home/jjensen3/public_html/freelancesprout/wp-settings.php:158) in /home/jjensen3/public_html/freelancesprout/wp-content/plugins/maxblogpress-stripe-ad-pro/include/mbp-stripe-ad-pro.cls.php on line 80

Warning: Cannot modify header information - headers already sent by (output started at /home/jjensen3/public_html/freelancesprout/wp-settings.php:158) in /home/jjensen3/public_html/freelancesprout/wp-content/plugins/maxblogpress-stripe-ad-pro/include/mbp-stripe-ad-pro.cls.php on line 81
Marketing your Freelance Services with an eNewsletter | Freelance Sprout | Find, Start, and Grow Your Dream Freelance Business
Read the six part series on creating a freelance business plan
 

Marketing your Freelance Services with an eNewsletter

Date March 12, 2008


Strict Standards: Only variables should be assigned by reference in /home/jjensen3/public_html/freelancesprout/wp-includes/post.php on line 117

Strict Standards: Only variables should be assigned by reference in /home/jjensen3/public_html/freelancesprout/wp-includes/post.php on line 117

Strict Standards: Only variables should be assigned by reference in /home/jjensen3/public_html/freelancesprout/wp-includes/post.php on line 117

Publishing your own e-newsletter is an effective freelance marketing tool. Also known as an e-zine, your newsletter is an easy, fast, and cost effective solution to the cumbersome,slow, and expensive direct mail option.

Publishing your own e-newsletter is important for two reasons. First, it helps you keep in touch with your current customers and prospects at virtually zero cost. In the freelance world, a customer forgotten is a customer lost.

Second, publishing an e-newsletter will help you capture e-mail addresses for your future marketing efforts. Anyone who takes the time to subscribe to your newsletter has shown they have more than a passing curiosity in what you’re offering.

But, before you hit the send button, by answering a few basic questions, you’ll set yourself up for long term success.

Question #1: What is your ultimate goal?

Is your newsletter strictly a marketing vehicle for your services? If so, will you also provide information relevant to your topic that will help your clients? How will you measure your goal? More sales? Higher opt-in rate? More media coverage?

Whichever direction you choose, make sure you stay consistent. Your first few issues will determine the tone of your newsletter. It’s easier to decide up front what your primary goal is instead of having to change directions later.

Question #2: Who’s your target audience?

Not only do you need to set an editorial goal for your publication, you also must decide who will read it and why. As you research topics, imagine your ideal reader. What topics will keep readers subscribed? What topics might send them fluttering away?

What will a typical reader gain from this information? What is it about your services that appeals to your target audience? Defining your audience helps you define your cotent.

It also helps you not to get overwhelmed by too much information. By focusing your topics to a specific audience, your research and writing efforts will be much more streamlined.

Question #3: How often will you reach your audience?

Readers can be very finicky. Once you start sending your newsletter, they’ll expect something on a consistent basis.

I made this mistake the first time I started a newsletter. I didn’t stick to a schedule and—unsurprisingly—had a few very displeased subscribers. They weren’t used to seeing my messages so they assumed I was a spammer.

Question #4: Will your newsletter be an income producer?

Eventually, writing your newsletter and maintaining your e-mail list will cut into your “income” time. So, it’s not unreasonable to think about earning a little extra income from your efforts. If you’re thinking about it, consider these options:

1. Charge a nominal, yearly fee—in the $8 - $12 range. Throughout the subscription period, send free, unexpected bonus materials. You’re trying to create value in your subscribers’ minds.

2. Charge a higher, annual fee—$29+. This will cut your subscriber base but those who hang on will be more valuable in the long run. The benefit of this option is that you will have less maintenance headaches. The draw back is that you could lose more of your subscriber base than you anticipated.

3. Allow others to sponsor or advertise in your newsletter. You can charge one monthly fee, an insertion fee, or a combination of both.

Starting a newsletter is a very good way to keep in touch with clients and develop relationships with prospects. Set achievable goals, establish your timeline, and just do it. It will pay off in the long run.

Like it? Share it!

  • Technorati
  • del.icio.us
  • blogmarks
  • Furl
  • Ma.gnolia
  • StumbleUpon
  • Digg

Related posts:

  1. Freelance Web Designer - Quick Start Guide Step 5
  2. Freelance Idea Roundup Monday - March 10th 2008
  3. Inexpensive but Effective Marketing For Freelancers

Leave a Reply

You must be logged in to post a comment.