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Why Blogging is Better for your Freelance Business | Freelance Sprout | Find, Start, and Grow Your Dream Freelance Business
Read the six part series on creating a freelance business plan
 

Why Blogging is Better for your Freelance Business

Date March 20, 2008


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Vancouver Sun Article on Blogging
Creative Commons License photo credit: DBarefoot

You’ve heard that having a big email list is the way to make money—whether your business is mostly run online or not. Just come up with an offer, send it out, and collect your million dollars.

Based on personal experiences, here’s five reasons why I think blogging is better than email.

1. Blogging is personal

The one thing I loathed about email was sending out promotional pieces. But what’s the point of building an email list if you don’t have the fortitude to pitch to it?

Not only did I have to write the sales pitch itself, I had to come up with “clever” subject lines to get the message opened. Too impersonal. Too unauthentic. At least for me anyway.

Blogging allows you to publish what you want when you want. You don’t have to worry if someone doesn’t want it. It’s like TV, if they don’t like what they see, they can “change” the station.

2. Blogging is interactive

Commenting on blogs may not be the most sophisticated interaction method—given the explosion of social networking sites—but it does allow interaction nonetheless.

Most people won’t take the time to respond to email because they know most marketers won’t respond.

Despite email’s “quick response” ability, it’s still primarily a one way marketing tool.

3. Blogging doesn’t compete

People read your blog or they don’t. They come back or they don’t. If they do come—or come back—it’s because they read something they liked. Something compelled them.

Every email received competes with every other email received.

How many times have you not checked your email because you didn’t want the hassle of having to clean out your inbox?

Email is interuption marketing. You can’t control who sends it. You can only control what you read. Hitting the delete key is the fastest way to control what you read.

4. Blogging builds credibility

Giving away good, compelling information will build your brand in the long run.

With email, when you’re learning how to use it for your business, talk is mostly centered around writing compelling subject lines, sending on the right day, sending too little, sending too much, blah blah, etc…

Anyone can send an email. But not anyone can give out great information.

5. Blogging doesn’t have legal drawbacks

Why did Congress have to make laws about email? Before they made laws limiting telemarketers?

Because email is the most widely abused messaging system in the world.

It’s not a matter of if you get accused of being a spammer. No matter how legit you are, you’ll eventually get accused of being a spammer.

I once had a double opt-in list. Every time I sent an email, someone on that list reported me to their ISP. They signed up for the list. They verified their email. They accused me of being a spammer. Go figure.

You don’t have to give up on email and be a strict blogger. But, you can build longer term credibility, establish relationships, and reach a wider audience with blogging. If you’re debating on whether to start an email campaign or build a blog, I would suggest going with a blog first. Then you can hit the email.

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One Response to “Why Blogging is Better for your Freelance Business”

  1. John said:

    Good post. Doesn’t blogging also offer a good source of people emailing you so then you dont have to email them?

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