Freelance Idea Monday - Creativity Consulting

April 21, 2008

On Mondays, I normally try to cover at least three—sometimes more—freelance business ideas. Starting today (April 21st), I’ll be covering only one. Why? I felt I was rushing through each one. I don’t want to water down an idea for the sake of every other idea in the post.

I hope this suits most everyone’s taste. And I hope you enjoy today’s post.

Creativity Consulting

Ever wish you had just the right product name, domain name, or advertising jingle? Most of us at some point in our businesses will get stuck on producing marketing terms, ebook titles, or service offering names.

If working with a diverse group of clients generating the next great idea for a product, service, or ad campaign gets your blood flowing, then creativity consulting may be for you.

You might think of yourself as a glorified brainstorming partner. When company teams spend a lot of time together, trying to come up with different ideas, group think can take over. Individuals and businesses no longer think beyond the ideas they’ve already hashed out.

That’s where you come in. As an outsider—which is a good thing in this case—you bring a fresh perspective to the table. Your new ideas and viewpoints will be the spark that gets the creative juices flowing again.

Apparently, IdeaFisher is a popular brainstorming software that ad consulting agencies use with their clients. From what I’ve researched, the software is powerful and easy to learn and use.

But, I wouldn’t count on a piece of software to do all the work. You still have to learn and know how to apply the results. Software is a tool to make a specific task easier, but it shouldn’t be the “brains”.

This business can be started standalone. But, it would be a perfect add-on for someone already interested in, or doing, copywriting, graphic, or Web design.

There are several different ways to package and price your services. If someone needs a creative domain name, charge a set fee, say $200, for ten potential domain names. You would research the domains and, of course, make sure each was still available for purchase.

I read about a self-published author who helps other would be self publishers brainstorm book names and book series names. He’s not cheap but, based on his track record, he knows what he’s doing.

I like this business because it’s all about ideas. You don’t necessarily have to write or design anything. But, that’s where you can bring a huge amount of added value—by contracting with graphic designers, Web developers, and writers. Once you’ve coined the perfect idea, you’ll be able to implement it right away.

You’ll need to be a people person and be able to handle rejection and revision. But, it also has the potential to be very lucrative.

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