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9 Niche Carving Techniques | Freelance Sprout | Find, Start, and Grow Your Dream Freelance Business
Read the six part series on creating a freelance business plan
 

9 Niche Carving Techniques

Date April 23, 2008


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I’ve written about how finding a niche can help you grow profits by keeping competitors to a minimum.

But, how do you find niches? Below are 9 ways to do just that.

Business Function - Accounting, sales, human resources, purchasing

Demographics - Age, sex, marital status, income, children

Location - Northeast, United States, Texas, Montgomery County

Interests - Antique collecting, gardening, cooking, music, movies

Life situation - birth, death, newlywed, retirement, selling a business, starting a business

Price - one of a kind, highest quality, best customer service, bargain, cheapest

Problem - Collections, cash flow, finding a new career, getting financing

Company Size - Fortune 500, solo operator, 5 or less employees

Industry - construction, medicine, legal, graphic design, interior design

Sometimes finding a niche can simply be looking at existing clients to locate trends or similarities. I’ll be honest that “niche” preaching has been overplayed. To the point that many people get caught up in searching for that single, “undiscovered” market that they miss the little niches that float by unnoticed.

Developing and maintaining good relationships is a niche. I’ve witnessed this first hand after buying several Websites.

The previous owners had developed such good repoire with their clientele that it took longer to bring sales back up again. I had to start all over—gaining trust until clients felt comfortable buying from me—not from the business—but me.

Don’t let finding the perfect niche stall your marketing efforts. Besides, you won’t know if you’ve found a niche until you’ve tried to market to it!

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2 Responses to “9 Niche Carving Techniques”

  1. Meryl said:

    Simple yet profound. It provides a way for us Jack of all trades — who like it that way — a way to find a niche without giving up our Jackness.

  2. Meryl.net » Links: 2008-05-02 said:

    […] 9 Niche Carving Techniques: Even if you want to be a Jack or Jackie of all trades, you can still have a niche as this entry shows. […]

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