March 19, 2009
Marketing is an intriguing business responsibility because if you are really good at it, you can turn nearly every opportunity in life into a marketing opportunity. It is from these sometimes random opportunities that can end up being the bread and butter of your business. Marketing opportunities come in many different forms and as good business practice, it is crucial that you allot time into each and every day to market yourself and your business, if only for an hour at a time. There are the traditional forms of advertising such as radio, television, and newspapers, and then there are more modern forms such as internet marketing. One of the best, and often overlooked, forms of advertising is promotional products such as pens, water bottles, and stress balls, imprinted with your brand. Quality Logo Products is home to some of the best promotional products. Not only do they have the products and capabilities to customize them, but there blog is home to great ideas on how to use them.
One of a freelancers biggest mistakes when it comes to marketing occurs when business is booming. Many will fatefully make the error of ceasing their marketing efforts when times are good. They either get so caught up in the work they are doing, they forget this aspect of the business. Freelancers also can have a tendency to enjoy the good times entirely too much and not take a broad look that the big picture and the importance of keeping work ongoing for months and months forward. Stopping contact with regular business acquaintances and potential new job prospects can hurt your chances for further communication when you actually need the work.
When you get to the point of needing more work, it can be too late to find any since it generally takes time to get a contract, complete a project and see a paid invoice. Instead you need to keep working on up and coming opportunities so the well essentially never runs dry. Even when you are at your busiest, you need to maintain a consistency in your marketing so people do not forget you exist while you tend to other work.
Here are some ways to actively pursue new jobs with basic marketing tactics:
Send emails to check in with past clients. Sometimes a simple “just checking in” email can trigger a new project idea with a past client and they will be glad you sent some correspondence.
Set up meeting with potential new clients. Even if you are overly busy with what is on your desk now, never refuse the opportunity to meet someone who is interested in you.
Keep an active list of ideas. Sometimes an idea for marketing your services or product will strike out of the blue. When you are too busy to seriously contemplate the ideas at the time, be sure to write them down for future reflection.
Don’t slack on communication. When you are working full tilt, it is still very important to continue answering new emails and return phone calls if you hope to keep work ongoing. By ignoring or forgetting to actively correspondent with people, you are showing disrespect and disorganization – two qualities that will no likely keep your calendar full.
Staying in the loop and on top of your marketing efforts is essentially to future success. Being busy now is no excuse to stop your marketing work, unless you plan on having your business fail. Be open minded about new ideas and keep current on what it is your customers and clients are looking for so you will stay relevant in your industry.