photo credit: FelipeArte
In a former life, I helped put up Adsense sites with the best of ‘em. Part of that process was getting content to fill a 30-40 page Website. Being a shrewd marketer, I outsourced most of my article writing, on the cheap of course.
But, I soon realized that I was spending more […]

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photo credit: Frank-Bunny
As a freelancer, writing and posting articles is one of the easiest and most cost effective ways to drive Website traffic. Not only do articles send people directly to your site, they’re an effective link popularity booster…a critical factor in search engine rankings.
The first step to effective article marketing is—obviously—writing good content. Even if you don’t […]

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The purpose of “how-to” writing is to show a reader, step-by-step, how to accomplish something. The more you write, the more others will view you as an expert in your field.
The most important aspect of a how-to piece is giving readers a sense of direction. A story outline, even a rough one, is absolutely necessary.
A good how-to […]

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photo credit: tanakawho
E-booklets are a quick way to distill multiple, related topics into small, bite-sized pieces. Instead of compiling several topics into one manuscript, break the topics down and create a single booklet for each.
For instance, a book on organizing your business life may have one section dealing with filing systems, another with time management, and still others with […]

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photo credit: Stuck in Customs
Promotion and advertising can be a heavy expense, especially for a new business. A freelance business ,more often than not, has a very limited budget for offline advertising.
Looking at your promotion options, you can move in one of two directions.
1. Take the conventional route and mount an elaborate media campaign […]

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